“We strongly encourage the 'spirit of giving' and donating blood means you will help save lives and our employees understand this and come forward at every occasion possible. This is the 47th Blood Donation initiative our CSR team has conducted and we have received a phenomenal response for this from our own staff and I am glad we are showing the way for others to follow. I would like to take this opportunity to request all healthy individuals to frequently 'Donate blood and be a hero” also I must add donating blood is also a healthy practice”, said Mr. John Paul Joy Alukkas, Executive Director, Joyalukkas Group. Giving Blood is the easiest way to directly save a life and the most valuable donation a person can make. Thousands of people who are terminally ill or victims of tragic accidents, depend on blood supplies being available. It takes very little time and the nature's brilliance ensures that the human body replaces the donated blood in their system within 24 hours. In fact it's extremely healthy to encourage your body to regenerate new blood on a regular basis.