The World Diamond Mark Foundation (WDM) and the Museum of Named Diamonds (MoND) announced they will be joining forces to collect retailers' stories about diamonds at the upcoming JCK Las Vegas show. The announcement comes on the heels of the WDM's call on diamond and diamond jewellery retailers to meet the WDM team and share their special diamond stories.

"This is another great opportunity to further the existing relationship between the World Diamond Mark and the Museum of Named Diamonds," said MoND Vice Chairman Jacques Voorhees. "Our organisations share the common goal of enthusing consumers about diamonds and diamond jewellery. Highlighting diamond stories, and using them to bring romance and emotion back to the diamond industry, is an important tool for doing this. I look forward to working with the WDM team, during the show, meeting with retailers, and collecting exciting and inspiring diamond stories which we will then display in the Museum."