Firoz Merchant
Chairman, Pure Gold Group

Edward Attwood, Group Editor, ITP Executive Publishing, said, “Our winner, Mr. Merchant who truly deserves one of the biggest accolades of the evening, may be one of the prominent and wealthiest of the Indian community’s many jewellery retailers in the Gulf, but over the past few years he has been making headlines for very different reasons. “My philosophy is simple,” he told us last year. “When I came from my country to the host country I didn’t just come for the money. How can I pay back to the country? Saying thanks is not enough. How good a human being are you? You have to prove it.” And prove it he certainly has.” He was referring to the unique programme of “Forgotten Society” initiated by Merchant in 2011 to help prisoners in the UAE who have been jailed because of their inability to pay back debts after falling prey to unfortunate circumstances. Under this initiative Pure Gold Jewellers has till date settled the debts or paid for air tickets of over 5,500 prisoners. The company has spent US$3 million (approx Dirhams 10 Millions) for the programme.

According to Firoz Merchant, “It is a great honor to be acknowledged by the Indian CEO Awards, which recognizes the contribution of the Indian community to various sectors in the region. This country has given me great opportunities and success and I consider it my duty to Almighty Allah, the visionary leaders of this country and the society to give back to the community for all the blessings and support I have received. Prisoners are often the most forgotten people of the society, they suffer under the stigma of being imprisoned and isolated from their family and friends. Everyone deserves a second chance and I decided to focus on this section of the society, especially those who are imprisoned because of the lack of ability to pay back their debts. I hope awards like these will shine the spotlight on their suffering and encourage more people to come forward to help them,” says Merchant.

Being the humanitarian that he is, Merchant also provides active support to the Red-Crescent Society, Sheikh Mohammed Bin Rashid Al Maktoum Humanitarian and Charitable Foundation, Dar Al Bait Society, Bait Al Khair Society Jamiya Asarika Al Khaliya (Sarjah Charity International), UAE Genetic diseases Association, Breast Cancer Control, Faraj Fund, Directorate General of Police, Ministry of Education UAE, Ministry of Health UAE and Zakat Fund Abu Dhabi, to name a few. He has also contributed to relief efforts in India, Sri Lanka, Philippines, Myanmar, Maldives, Syria, Jordan, Germany, Lebanon and Syria for victims of natural calamities. True to his commitment to help the unfortunate, he recently started a new initiative pledging USD 3 million to install or restore destructed wells and hand pumps in villages around the world to provide clean water for everyday use. The project started with the repair of a community well in Mookanaginaru village of Cuddalore District in Tamil Nadu, India. 53 families have already benefitted in the first phase of the project.

Firoz Merchant is ranked 36th in the list of top 50 Richest Indians in GCC by Arabian Business in 2016.