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World's No.1 jewellery event opens with record-breaking number of exhibitors The largest September Hong Kong Jewellery & Gem Fair in the show's 36-year history is welcoming thousands of decision-makers, merchants, trendsetters and professional buyers searching for the finest diamonds, coloured gemstones, pearls and other precious jewellery materials at the AsiaWorld-Expo (AWE) today. Breaking new ground in terms of exhibitor numbers, the September Fair is gathering more than 3,700 exhibitors from around the world in two world-class venues – the AWE and the Hong Kong Convention & Exhibition Centre (HKCEC). Spanning across more than 135,000 square metres of exhibition space, merchandise are grouped by product category and tailored to buyers' purchasing requirements. Diamonds, coloured gemstones and pearls – all the precious materials that a jeweller needs – are being presented by industry-leading companies at the AWE from today until Sunday. Finished jewellery collections, and packaging, tools, equipment and industry-related technologies will be launched at the HKCEC from September 14 to 18. Here are a few highlights of the September Fair: • The AWE section of the fair alone features more than 560 diamond suppliers, over 220 pearl companies and 800-plus coloured gemstone specialists High Exhibitor Demand "We are delighted to report that professional buyers have one more compelling reason to visit the September Fair. This year, we have more than 3,700 exhibitors – the highest number in the show's history," says Celine Lau, Director of Jewellery Fairs at UBM Asia.
Thailand has once again deployed the largest contingent among international exhibitors, with close to 400 finished jewellery manufacturers and gemstone suppliers. Creating Real Connections UBM Asia is also launching its WeChat official account at the fair. "This provides us with an additional interactive platform to engage with the Chinese community and keep them informed about our latest Global Jewellery & Gem Fairs and activities," says Lau. Unmatched Product Offering Across 26 group pavilions, buyers can expect to find everything from diamonds of unrivalled fire and brilliance and rare exotic gemstones possessing the most intense colours to the loveliest pearls and gem-encrusted jewellery pieces crafted by masters from the finest materials. Wholesalers, retailers, boutique owners, brands and speciality shops looking to diversify their offering will find at this show everything that they will ever need – and more – to move their business forward. Declaration Programme on Natural Diamond Exhibits The "Declaration Programme on Natural Diamond Exhibits" is also back at the September Fair following its successful implementation in the last two years. This initiative gives buyers an extra assurance about the diamonds they are purchasing and helps them make more informed buying decisions. Supported by the Diamond Federation of Hong Kong, Antwerp World Diamond Centre, Hong Kong Indian Diamond Association and the Israel Diamond Institute, the programme acknowledges exhibitors who are members of recognised diamond trade associations and who make a declaration that they supply and exhibit diamonds in line with "Trade Descriptions (Definition of Diamond) Regulations" and in accordance with Hong Kong Law during the show. Diamond exhibitors enrolled in this project are displaying in their booths an official poster issued by UBM Asia identifying them as programme participants.
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