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FOREVERMARK REDEFINES BRANDED DIAMONDS
Announces New Initiatives at the Forevermark Forum in Pune
CEO Forevermark The highlight of the gathering was the beautiful displays of cutting edge product and latest design collections from Forevermark which enabled the partners to place orders for the upcoming festive season. Black Label Collection: Petit Program: Exceptional Diamond Collection: 10 points: Design: The Forum showcased interactive presentations on different aspects like Forevermark Worldwide, Forevermark India, Beyond 4C’s of Forevermark beauty, Marketing, Retail & product and networking meetings. Also presented was the ‘Millennial study’ with the objective to explore and understand the diamond buying behaviour of the future consumer. The session also threw light on the Forevermark Diamond Grading Report that provides the consumer an accurate blueprint of the qualities - cut, colour, clarity and caratage of each Forevermark diamond; Another report presented at the forum was ‘The Dossier’ - a succinct grading report for diamonds from 30 to 50 points. Amongst other highlights, the Design Competition was held for Forevermark Manufacturers & Diamantaires that witnessed some stunning designs and participation. Speaking on the occasion, Mr. Stephen Lussier, CEO Forevermark said, “It’s a matter of great pride for us to have all our partners here at the 5th Annual Forum. Our continued progress in India is a testament to their continued belief in the brand and the values we represent. At Forevermark, we are constantly striving to improvise on design, quality and service, with the support of our partners to make Forevermark diamonds a must have for Modern India.” Sachin Jain, President, Forevermark shares plans, “The Forevermark Forum has emerged as the premier platform to stay connected and informed in the world of diamonds today. The beauty of a Forevermark diamond goes beyond the 4Cs and this year we have a great new line up of offerings that highlight this distinction and encapsulate diverse needs of the ever-changing consumer. At the Forum we showcased the Black Label, 10 Points, Exceptional Diamond Programme, One Carat Plus and trends collections to a great response from our partners. We have a new campaign coming up with the aim to grow consumer demand for Forevermark. We have two significant designer collaborations this year, Bibhu Mohapatra’s was launched in April and we will launch Sabyasachi’s exclusive collection in September this year. This is undoubtedly a year of partnerships and consolidating our efforts with our manufacturers, diamantaires and retailers to create a strong unified front as reflected in our theme for the year, The Pursuit of Brilliance™” The 2016 Forevermark forum was attended by key industry influencers, retail chain owners, independent jewelers and opinion makers. TBZ, Joyalukkas, Orra, GRT, CKC, Malabar, M Notandas, AS Motiwala, Abaran, Neelkanth, VBJ, Tanishq, Gitanjali were some of the leading jewelers from across India present who were seen interacting and sharing knowledge at the platform. The Forevermark forum has always been a great networking platform for diamond stalwarts setting the benchmark for the latest in the business of diamonds. The forum brought together speakers from diverse backgrounds to shed light on current trends in the market in ‘The Knowledge Series’. This year the interactive and fun filled sessions by guest speakers included Argentinian-born, Diana Verde Nieto, Co-founder and CEO of Positive Luxury and Amruda Nair, Joint Managing Director & CEO of AIANA Hotels & Resorts. |