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GOLD.AE
Poised for international leadership from Dubai

Gold AE is incorporated in the UAE and is an award winning business specializing in the online trading of deliverable Gold and Silver. It is licensed by the Dubai Multi Commodities Centre (DMCC) which is a Government’s initiative to monitor and facilitate commodities trading in the region. Gold AE is led by an experienced management team with significant industry experience in the trading of precious metals with the business well positioned to capitalize on the significant growth opportunities that exist in its target market. According to the DMCC, in 2013, almost 40 per cent of the world’s physical gold trade came through Dubai with the value of total gold traded through growing from $6 billion in 2003 to $75 billion last year with Dubai internationally recognized as a strategic hub between producing and consuming nations. In addition to its presence in Dubai, Gold AE has branches in Abu Dhabi (UAE), Jordan, Turkey, Switzerland and affiliations in Qatar, Saudi Arabia and Egypt. Gold AE owns a majority stake in GOLDBANK S.A.C, a Peruvian entity which holds a license to explore a series of five mining concessions in Peru.

Gold AE recently announced a strategic partnership with Gold to go, the worldwide pioneer in direct sales of gold and silver via vending machines. Under the collaboration, Gold AE has obtained the right to manage and supply gold to these unique vending machines in the UAE and is in line with the company’s goal to promote the use of technology in the trading of precious metals. Gold AE is a subsidiary of Gold Holding which is also incorporated in Dubai and regulated by the Dubai International Financial Centre. Through its complimentary businesses Gold Holding offers a fully integrated ‘gold service’ from the mining and refining of precious metals direct through to the distribution of bullion; coins and bars for example, all supported by Gold AE’s online trading platform. This trading technology can also be ‘white labelled’ for institutions, banks and brokerages with ‘gold standard’ protection for trading customers.

In an exclusive media interview with Mr.Mohammad Adnan Younis, Director of GOLD.AE - 'The New Jeweller' discussed the future plans and growth of the Organisation in the Gold Bullion sector. Excerpts from the interview:

Q. Gold.AE has been an important player in the E Commerce of Gold and Silver Bullion in the Middle East. What are the key factors that have been instrumental in taking Gold.AE to a leadership position?

Gold AE DMCC is the first entity in the region to introduce this service, that is the essential factor that helped us be the leaders in this field, adding to that the market itself, middle east market is eager to grow especially in the E Commerce sector, which gave us a boost to grow in an accelerated base, and of course this wouldn’t be possible if it was not for the efforts and the hard work of Gold AE DMCC management and staff.

Q. Tell us about the growth in trading volumes for the Year 2014 in terms of Gold and Silver Bullion and what is your target for the year 2015 [in % age]? Can you elaborate on the strength of technology that goes behind making Gold.AE a robust trading platform?

2014 was a tough year on all gold traders. Gold markets had a slower base comparing to 2013, however GOLD AE DMCC managed to increase it volume for both Gold and Silver, and added new precious metals to its portfolio which are platinum and palladium. Our plan for 2015 is to increase the volume by not less than 20%, as we are expecting the market to be volatile. Our state of art platform plays a very big role in our strength, enhancing it will definitely help our business. Most of our clients trade through us because of the our technology, we have plans to have more features in it for 2015 which will help our customers trade safely and with a more comfortable trading environment.

Q. Tell us something about your ‘Market Research Department’ and how instrumental has it been in transferring knowledge to the benefit of your clients and customers?

We have a very professional team who does market research. They study the market in all aspects, locally and internationally, giving us very accurate analysis and future expectations, and then deliver very simplified reports to customers to help them understand and assist them during their trades. In addition to daily reports, we issue monthly reports as well.

Q. You have an interesting line up of branch offices globally. Can you elaborate on the importance of the offices in Abu Dhabi, Switzerland, Jordan, Hong Kong, Turkey and how has it impacted the global presence in terms of daily trading on Gold.AE platform?

Having existence in all these places helped us domestically and internationally. We are covering as much as we can of the delivery in those geographical areas where we receive delivery orders from, which by default has increased our trading volumes, expanded our network of supply and demand, introduced us to new markets, thus makes us consider expanding more and more.

Q. How secured are Gold.AE trading vaults to store physical gold. Please elaborate on the warehousing and insurance strategy of Gold.AE?

Gold AE DMCC deals with the most recognized and certified storage companies, we make sure that we get the best in this field as it reflects our image as well. All the companies we deal with worldwide, are highly secured and provide full insurance for physical holdings that we hold with them. One of the most important factors we consider is that they exist worldwide, and have a wide range of deliveries, which makes our job easier towards our clients.

Q. Gold is experiencing a volatile phase. What is your advice to investors in this scenario?

Even if gold is volatile, it still a good time to buy. We always advise our investors that the best time to buy gold, is always, we advise them not to wait to buy gold, they should buy gold and wait. Our reports helps our investors understand the trends of the market, which makes them more confident in taking calls.

Q. With Platinum and Palladium showing promising growth opportunities, will Gold lose its lustre on e commerce?

Gold is Gold, demand will increase on platinum and palladium, but it won’t not affect the gold demand.