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National Bank of Fujairah launches “Save and Learn”
initiative to mark the Arab Financial Inclusion Day
Bank targets UAE-based youth through a series of initiatives
focused on raising financial awareness

National Bank of Fujairah (PJSC) announced that it took part in the Arab Financial Inclusion Day, an initiative adopted by Arab Monetary Fund (AMF) and the Council of Governors of Arab Central Banks to improve financial inclusion in the region. The bank’s participation was exhibited through the launch of its ‘Learn & Save” initiative, which focused on educating kids between the age of 10 to 15 on the value of money and the importance of saving.

Vince Cook, CEO of NBF said: “We are very pleased to join forces with other stakeholders in this nationwide initiative that is dedicated to enhancing financial literacy to promote financial stability. As a bank, we feel responsible for raising awareness on financial inclusion as it stimulates growth and sustainable development which are building blocks for UAE’s knowledge-based economy. “Learn & Save” represents an initiative that targets young students and is designed to kick-start financial awareness and encourage a culture of saving. Empowering the generation of tomorrow has been an avid goal of ours; in fact, our unique banking proposition Ajyal is testament to these efforts aimed at bringing our banking partnership closer to the youth.”

Held at GEMS school in Fujairah, the “Learn & Save” programme taught students about the value of money, its key characteristics, the role of banks and the importance of saving. This youth-focused initiative is an extension to the bank’s efforts in equipping the youth with the knowledge to achieve financial success. Just last year, the bank launched Ajyal, a tailor-made banking service aimed at supporting the financial needs and aspirations of the young Emirati generation. Along the way, the bank carried out multiple sessions featuring financial tips and uncovered the ways in which Ajyal can help young Emiratis achieve their future-oriented goals and aspirations.