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DMCC’S AHMED BIN SULAYEM NAMED AMBASSADOR FOR NEW WORLD DIAMOND COUNCIL INITIATIVE
• Ahmed Bin Sulayem and Dr. Martin Leake to represent DMCC and Dubai as ambassadors of the new World Diamond Council’s System of Warranties initiative DMCC – the world’s flagship Free Zone and Government of Dubai Authority on commodities trade and enterprise – has announced that its Executive Chairman and Chief Executive Officer, Ahmed Bin Sulayem, and its Special Advisor - Precious Stones, Dr. Martin Leake, have been appointed as ambassadors of the World Diamond Council’s (WDC) updated System of Warranties (SoW) initiative following its launch on 21 September 2021. The SoW applies every time a rough or polished diamond changes hands, whether it is loose or set in jewellery. It assures buyers that the diamond originates from a source that is compliant with the Kimberley Process Certification Scheme and the universally accepted principles on human and labour rights, anti-corruption and anti-money laundering. Ahmed Bin Sulayem Executive Chairman & CEO, DMCC
Edward Asscher President of the World Diamond Council Since 2003 when the UAE became a member of the Kimberly Process (KP), DMCC has enabled the diamond supply chain to effectively operate from a transparent and secure hub. As the KP’s only Arab member country, the UAE is committed to streamlining the diamond trade with global standards while protecting the legitimacy of the entire diamond industry. Edward Asscher, President of the World Diamond Council, remarked: “Diamond centres do their utmost to guarantee that the diamonds traded in their centres are purchased from legitimate sources and in compliance with the United Nations Resolutions and their national laws. So do the United Arab Emirates in general and Dubai in particular. It was such policies which made it simple to include Ahmed Bin Sulayem and Dr Martin Leake as ambassadors for our SoW guidelines and our team is eager to work with them in the future.”
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