The Holy month of Ramadan is upon us, and so is the time of devotion, perseverance, faithfulness and dedication. Inspired by Ramadan , the award winning jewellery retailer, Pure Gold Jewellers has launched a special collection of gold and diamond pendants artistically inspired by the crescent moon with the engraving “Allah” and “Shahada - the testimony and Islamic creed declaring belief in the oneness of God and the acceptance of Muhammad (PBUH) as God's Prophet, transcribed in Arabic calligraphy.

Sighting of the crescent moon, which marks the beginning of Ramadan, a month of blessings, is the intricate idea behind the pendants.

Karim Merchant, CEO & MD of Pure Gold Jewellers, says: “Gifting of a beautiful blessing is what the pendants symbolise. We have designed the moon shaped pendants in contemporary Arabic style with engraved calligraphy. Although inspired by tradition, the special edition pendants appeals to today’s woman and will make the perfect gift for her.”

Crafted in 18k Italian gold, inspired by the first pillar of Islam, the unique “Crescent” pendant is designed with intricate details, layered with a line of diamonds with a border of white gold. This work of art is a magical blend of white and yellow gold with dazzling diamonds. This stunning creation is available for a price of AED 1299.

The “Generosity” pendant in the limited edition collection features an assortment of diamonds framed in gold. This pendant in delicate Arabic design is available for a price of AED 1099 and is an enduring piece of jewellery to be valued forever.