Established in 1931, GIA is the world’s foremost authority on diamonds, coloured stones and pearls. In the 1940s, GIA established the 4Cs (colour, clarity, cut and carat weight) and the International Diamond Grading System™ – to this day, the worldwide standard for evaluating diamond quality. GIA reports are also highly secure, with microprint lines, holograms and security screens to make sure it is authentic, giving customers peace of mind.

Karim Merchant, CEO & MD of Pure Gold Jewellers, says: “GIA graded diamonds are the most meticulously evaluated gems in the world and we are proud to offer a selection of over 15,000 stones for our customers to choose from. These are available in different cuts including solitaire, princess, round or oval. The loose diamonds can be used to make customized pieces of jewellery or simply as an investment.”

The diamonds are carefully selected and analysed by Pure Gold Jewellers from international suppliers. These select stones have been cut with excellent precision and come from “conflict free” areas of the world and meet Pure Gold Jewellers’ strict quality standards for outstanding cut, color and clarity.