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Pure Gold holds first WDM sales training programme in Dubai

Pure Gold Jewellers, the first international retail jeweler that adopted the World Diamond Mark Authorised Diamond Dealer programme, recently held a first sales training programme organized by WDM for the chain's store managers and assistant managers in Dubai.

"Pure Gold Jewellers is always a step ahead in executing the World Diamond Mark programme in the retail industry, which reflects in their great customer service. This year, the focus of the training was to comprehend the apt behavioral traits required for jewellery retailing. We strongly believe this starts with recognizing one's own personality style and then deciding what to do to maximize one's sales effectiveness. By understanding oneself, one also learns to understand the customer. This understanding helps in providing customer with the best solution," Alex Popov, the World Diamond Mark Foundation Chairman, stated.




Participants in the first sales training programme organized by WDM for Pure Gold Jewellers' store managers and assistant managers in Dubai.

The training programme highlighted the importance of understanding human psychology, as selling is mainly a psychological game, the one who understands it better plays the game better. With participants divided into several groups each with a leader, the training focused on how effective communication can lead to happier and more satisfied customers.

"Through simplicity and proven sales techniques, WDM trainers instructed our team in building proficient customer centric solutions to ensure customer satisfaction," says Karim Merchant, Group CEO and MD of Pure Gold Jewellers. "We are looking forward for a vibrant growth this year, and the WDM training will positively aid in achieving greater consumer confidence in diamonds and diamond jewellery," he added.

WDM Programme Director Krisztina Kalman-Schueler said Pure Gold and the WDM were already planning to hold a similar sales training programmes for Pure Gold store managers of the chain's retail operations in Qatar, Kuwait and Oman. "We are very encouraged by the response of the programme's participants and look forward to expand it further," Kalman -Schueler said.