Capturing the essence of devotion and spirituality that Ramadan denotes, award winning retailer Pure Gold Jewellers has launched special edition handcrafted gold pendant with the word ''Allah'' carved in Arabic calligraphy. The limited edition pendant comes with 18 karat gold chain and is available at all Pure Gold Jewellers stores during Ramadan till Eid.

Commenting on the special edition collection, Karim Merchant, CEO & MD of Pure Gold Jewellers, says: “Apart from self-reflection, Ramadan also provides us many opportunities for strengthening bonds with family, friends and the community. So, this exclusive pendant will be the perfect gift for loved ones.”

With ongoing promotions during the month, customers will receive a unique offer of diamond jewellery free on every purchase of diamond jewellery.

Speaking on the offer Merchant adds, “Ramadan is also a time of giving, so we take the privilege to be the first jeweller in the market to introduce this exclusive offer during the Holy month for our valued customers.”

The exclusive full moon shaped handcrafted gold pendant made in Italy has engraving of the Arabic word, “Allah” set in a honeycomb design, which represents Islamic art and is widely used in sacred architecture. The pendant with hexagonal lattice is set in 18 karat gold, and is priced at AED 999.

In accordance with Pure Gold Jewellers’ Genuine Price Promise (GPP) on diamond jewellery, all purchases are entitled to free lifetime repair, exchange warranty, guaranteed low prices and assured 70% cashback for lifetime.