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Signet Jewelers Reports Holiday Season Same Store Sales up 4.9%


Signet Jewelers Limited, the world's largest retailer of diamond jewelry, recently announced its sales for the eight weeks ended December 26, 2015 (“Holiday Season”) and guidance for the 13 weeks (“Fourth Quarter”) ending January 30, 2016.

Holiday Season Sales Highlights:

  • Total sales of $1,947.8 million, up 5.0% over the prior year.

  • Same store sales increased 4.9% compared to an increase of 3.6% in the prior year.


  • Financial guidance narrowed to top end of previously provided guidance.
  • Mark Light, Chief Executive Officer, said, “Signet delivered excellent holiday sales as a result of the successful execution of our product, marketing, and omni-channel selling strategies, as well as our superior customer experience. These results were driven by broad-based success across strategic store brands, merchandise categories and selling channels. The implementation of store operations initiatives in the third quarter combined with investment in our recently launched innovative merchandising and marketing programs positioned Signet well for a strong fourth quarter and beyond.

    “The continuation of strong sales and profitability combined with operating expenses that were in-line with expectations, including as-anticipated credit-related expense trends, enabled us to narrow our fourth quarter earnings guidance as well as our same store sales guidance to the top end of the previously provided guidance.

    “I would like to thank all Signet team members very much for their dedication, hard work, and solid execution of our strategies during the holiday selling period.”