Award winning retailer Pure Gold Jewellers has launched new line of Pure Sparkle diamond bracelets in unique modern designs. A beautiful addition to its affordable line of diamond jewellery, the new collection features 18 carat gold bracelets with round-cut diamonds, with pared down style that makes these bracelets an ideal everyday companion.

Available at a starting price of just AED 649, these gorgeous bracelets feature diamond studded dazzling hearts and butterflies in gold link chains.

According to Karim Merchant, group CEO and MD of Pure Gold Jewellers, “Pure Sparkle diamond bracelets, crafted in white and yellow gold, is best suited as daily wear as it is simple and lightweight, and makes a great gifting choice.”

The new Pure Sparkle collections are available across all Pure Gold Jewellers outlets and kiosks at popular shopping destinations in the region. Pure Gold Jewellers plans to open 100 Pure Sparkle kiosks over the next three years.

“The range of unique trendy designs in our Pure Sparkle collection makes it a stylish and affordable choice for everyday wear. All items in the collection come with a certificate of guarantee and life time cash back and exchange offers,” adds Merchant.