Riyadh, 9 February 2015: DV Global Link, a joint venture company between Fiera di Vicenza (FdV) and Dubai World Trade Centre (DWTC) has chosen the Saudi company L’Azurde as its strategic partner in the region, to support VICENZAORO Dubai, a new Super Show dedicated to Jewellery.

The new Event will consolidate Dubai as the undisputed Jewellery capital in the Gulf. This new strategic partnership has led to the organisation of a three - day Roadshow, from 9th to 11th February, in the cities of Riyadh, Jeddah, and Dammam, with the participation of the General Manager of DV Global Link, Mr. Emanuele Guido, and the Executive General Manager of L’Azurde, Mr. Ayman Al Haffar. The Roadshow focused above all on presenting the Super Show that will take place in Dubai from 23th to 26th April 2015, where over 700 exhibitors from 40 nations will showcase their products. The Event will highlight the innovations in the high-end Jewellery sector, will create trade net works to develop the Jewellery market in the Middle East, besides satisfying the multi-faceted demand for tastes, and needs in the Region.

Recently, the world looks at Saudi Arabia as the fourth largest and most promising market at a global level in terms of gold consumption, and the leading market in the Middle East. It also represents one third of the total demand in the region, as well as being the driving force in the Gulf, where the dividend resulting from Saudi gold, considering only the Country of Qatar, reaches about 80%, according to official notices released in the city of Doha.

In Saudi Arabia, DV Global Link’s attention focuses both on attracting retailers, investors, importers and designers to VICENZAORO Dubai show, and on developing and supporting the Jewellery industry in Saudi Arabia, with the help of L’Azurde, the market leader for Gold and Jewellery in the Kingdom. L’Azurde organised and invited a large number of strategic leading figures for VICENZAORO Dubai at the Roadshow in order to establish an economic and cultural bridge between the Company and Trade Operators of Saudi Arabia on one hand, and the participants of VICENZAORO Dubai coming from all over the world on the other. In this way, L’Azurde confirms its leading regional and global position, achieved thanks to the never ending commitment to supporting and consolidating its brand through an unstoppable displaying products concept renewal in order to satisfy the requirements of its clients by guaranteeing the exclusive elegance they demand.

Commenting this event, Mr. Ayman Al Haffar, Executive General Manager of L’Azurde declared: “The company strategy of “L’Azurde” aims at boosting its position in the world gold market, working to develop its own brand to challenge the world wide competitors, thanks to over 30 years of prestigious experience". Mr. Ayman Al Haffar also added: “The choice of DV Global Link to organise this Roadshow in Saudi Arabia goes beyond a mere trade cooperation, as the two companies consider this a strategic partnership leading to excellent results in the global jewellery industry, not just in Saudi Arabia.” Mr. Emanuele Guido, General Manager of DV Global Link, expressed his great satisfaction for the meetings, attended by the main retailers, investors and designers of the Saudi Arabian Jewellery industry, and he praised the strategic role played by “L’Azurde” in achieving and gathering together such a large number of Trade operators.

Moreover, Mr. Emanuele Guido added: “VICENZAORO Dubai is something completely new for the whole world of gold and jewellery supply chain. It has been scheduled in the crucial time of the year for the Jewellery business – with the appointments of Basel and Las Vegas – and in a strategic market as the Middle East. The region is also a gateway for top buyers and retailers from a wide geographical area: Arab-speaking countries, Africa, Russia, CIS and Central-Southeast Asia. We have undertaken an intensive and dedicated promotional activities plan in the key markets, including Saudi Arabia, India, Pakistan, Bangkok and Hong Kong, and signed partnerships with the most influent local players in the industry, encountering a great interest. The Trade and Institutionalnetwork of DV Global Link, together with the expertise of Fiera di Vicenza and Dubai World Trade Centre, points to make VICENZAORO Dubai one of the world’s leading Jewellery Shows.”