GSI, one of the largest gemological organizations in the world, conducted a seminar on diamond 4’c and sales training with V.M. Muslunkar & Sons Jewelers Pvt. Ltd. The seminar was conducted at V.M. Muslunkar showroom in Mumbai.

The session extended knowledge on 4c’s diamond; diamond certification and importance of laboratory certified diamond jewelry.

The participants were also given a detailed explanation on how, to read a trusted, genuine certificate from a reputed laboratory to improve sales and also the credibility that a GSI report adds to the diamond.

As the diamond and diamond jewelry market has seen an entry of lab-grown diamonds recently, sales stuff showed a great deal of interest in asking questions on how lab-grown diamonds can be differentiated from the real ones.

The session concluded with additional information on jewelry cleaning tips