GJEPC ORGANISES INDIA PAVILION FOR THE 16TH CONSECUTIVE YEAR WITH 40 LEADING G & J PLAYERS

INDIA DESIGN GALLERY TO FEATURE EXQUISITE JEWELLERY FROM INDIA

The leading jewellery event in North America, JCK Las Vegas will witness India Pavilion organized by Gem & Jewellery Export Promotion Council (GJEPC) for the 16th consecutive year. This year, 40 gem and jewellery exporters participating at the “India Pavilion” will be showcasing a wide variety of trendy, unique and innovative jewellery made especially for the US market. The India Pavilion is located at JCK’s Passport & Diamond Plaza.

Mr. Pramod Agrawal, Chairman, GJEPC said, “USA is a significant market for the Indian gem and jewellery industry. India exported US$ 10.58 billion worth of Gem & Jewellery products to the US in 2018. The rising GDP growth, employment rate and private consumption expenditure in the US have contributed to the rise in India’s exports of gems and jewellery to the market. It is believed that this momentum of US demand will continue further, and this is a good sign for Indian gems and jewellery exports. USA alone is expected to shell out $5.2 billion on the jewellery category this year, a whopping 31% increase over last year, as reported in its annual survey by NRF (National Retail Federation), with Mother’s Day estimated to see record spends and the good news is that India caters to over 19% of the US market’s jewellery demand.”

Earrings: Design Inspiration and Creation

INTRODUCING THE INDIA DESIGN GALLERY

This year, the India Pavilion at JCK has some special attractions. It will feature an exclusive India Design Gallery, showcasing some of the most magnificent jewelry pieces created for the U.S market. The theme is COSMOS, a representation of U.S. consumer trends in 2020. The jewelry features a variety of cosmic elements in intricately crafted rings, pendants, earrings, bracelets and more. You can find India Design Gallery within India Pavilion at booth no. 44063/61, 45062/60.

“The India Design Gallery highlights some of the finest contemporary jewelry available from India today. The jewelry, designed and manufactured in different parts of India, has one thing in common— it is timeless jewelry for the world. Indian jewellers and craftsmen cater to the most demanding customers across the globe. India’s ability to satiate any kind of jewellery requirements has always amazed the world. This has been possible due to Industry’s willingness to embrace and adopt the latest technology,” Says Colin Shah, Vice Chairman, GJEPC

The Jewellery at India Design Gallery at JCK have been designed by the Designers of Artisan Awards , a Design led initiative by GJEPC. Artisan Awards recognizes and rewards the best in jewellery design and celebrates highest level of artistry, innovation and individuality, elevating jewellery designers to their rightful status of artists.

Talking about the Jewellery pieces showcased at the India Design gallery, Milan Chokshi, Convener Promotions & Marketing GJEPC said, “ Every jewel piece at the India Design Gallery is a manifestation of designer’s vision . The Artisan Awards is a carefully crafted and curated intellectual property of GJEPC that gives Indian designers an opportunity to unleash their sheer talent and shine. As part of the design galleries across the world, these pieces will be a showcase of India’s ascent as a dominant player in the world of jewellery design.”

Finger Ring: Design Inspiration and Creation

Indian G & J Industry and GJEPC have invested heavily in its workforce by adopting high standards of modernisation, safety, cleanliness and other socio-economic benefits such as, medical facilities, employment generation and second-to-none training programs for workers amongst others.

“We as an Industry and also the apex gem & jewellery body of the Country strongly believe that our greatest resource is our talented workforce. We continuously strive to upgrade their lives through several socio-economic benefits for them as well as their families,” added Colin Shah.

The prime activity of GJEPC is to promote the Gem & Jewellery products in the International markets. Over the years, it has involved in organising a number of important trade shows held in the country like the India International Jewellery Show (IIJS), IIJS Signature, India Gem & Jewellery Machinery Expo (IGJME). The GJEPC also organises India Pavilions – participation of a number of companies under the GJEPC banner - at various leading international shows like JCK Las Vegas, Hong Kong, Basel, and several others worldwide. Various product-specific Buyer-Seller Meets, sending and hosting trade delegations and sustained image building exercises through advertisements abroad, publications and audio-visuals are some of the other trade promotion activities undertaken by the Council.

The Indian industry has also been taking self-regulation measures. GJEPC launched ‘My KYC Bank’ portal for total transparency in operations. ‘My KYC Bank’ is a centralised KYC repository-cum-exchange platform for the gems and jewellery industry. So far the trade bodies that are part of the MyKYCBank include GJEPC, Bharat Diamond Bourse and the Antwerp World Diamond Council and DMCC.