Forevermark Diamond Jewellery marked a landmark moment in its India journey with the grand opening of De Beers Group’s largest flagship store in Mumbai. Spanning nearly 5,000 sq. ft., the new flagship at Crest Link, Khar West, on Linking Road stands as a powerful expression of the brand’s commitment to Indian consumers who value meaningful, design-led luxury.

The opening was celebrated with an exclusive evening that brought together Mumbai’s leading tastemakers, jewellery connoisseurs, creative voices, celebrities, and prominent digital creators. Hosted within the flagship itself, the event unveiled the brand’s immersive universe through a striking fashion showcase and curated experiences that seamlessly blended craftsmanship with contemporary aesthetics.

Guests were treated to live music performances, interactive installations, AI-led storytelling around the Mine to Finger journey, branded photo moments, innovative tarot readings, and previews of the latest collection. The evening captured a refined yet modern ambience, allowing guests to explore Forevermark’s complete portfolio, from elegant everyday diamond jewellery to bold statement and high jewellery pieces designed for life’s most meaningful moments.

At the heart of the celebration was the launch of the Forevermark Icon Collection, inspired by the North Star as a symbol of clarity, confidence, and direction. Crafted with responsibly sourced, rare diamonds bearing a unique Forevermark inscription, the collection features versatile designs across rings, earrings, necklaces, and bracelets.

The launch also marked the debut of Forevermark’s new campaign, My Guiding Light, featuring four iconic women from diverse fields who embody strength, individuality, and purpose. Their presence at the event, along with celebrated women cricketers, reinforced the flagship’s position as a new landmark in Mumbai’s luxury retail landscape.