Next month, the global jewellery industry has only one destination: Hong Kong.

Organised by Informa Markets, JGW September (Jewellery & Gem World September) brings together 3,000+ exhibitors from 40+ countries and regions, all showcasing the collections that will define retail displays worldwide. This is the trade’s ultimate B2B sourcing destination: Six specialised buying experiences where attendees move beyond restocking to source what is launching next.

From 14 − 18 September at AsiaWorld-Expo (AWE), three co-located fairs spotlight precious materials: Gemstones (Halls 3, 6, 8 & 10), Diamonds & Fine Gems (Halls 5, 7 & 9) and Pearls+ (Halls 9 & 11).

Meanwhile, the Hong Kong Convention and Exhibition Centre (HKCEC) will host three shows from 16 − 20 September dedicated to finished jewellery, packaging solutions, tools & equipment and jewellery technology. These are Hong Kong (Hall 1), International (Halls 3 & 5) and Fine Design (Grand Hall), which displays jewellery creations with rare and investment-quality gems.

Together, the two venues offer a complete view of the supply chain, from raw materials to retail-ready pieces.

Online pre-registration is now open and remains available until 6 September.

See more, know more

What makes JGW September special is the energy and the thrill of discovery − both on the show floor and through a content programme that celebrates the very best of the industry.

For Celine Lau, Director of Jewellery Fairs at Informa Markets, the case for attending in person is clear: “You can’t judge a gemstone from a photo on a screen − the colour shifts in different light, the clarity reveals itself only in person. That’s why being at the fair matters. You are not only sourcing product, but you are also reading the room, seeing what is getting attention, what is selling out and picking up on trends before they hit the mainstream.”

But the value extends far past the aisles. This year’s content programme is designed to sharpen that competitive edge. The inaugural NextGen Coloured Gem Excellence Awards by JWA (Jewellery World Awards) will spotlight the rising talent redefining the industry. The GEM+ Conference brings together leading voices in the coloured gemstone sector to explore innovation, sustainability and shifting market dynamics. Throughout the show, industry leaders will lead sessions offering actionable insights on sourcing strategy, market positioning and regional trade collaboration, as well as product-focused topics including pearl heritage and sustainability, Fei Cui (jadeite) and diamonds.

“The programme is designed to give you an advantage,” Lau added. “Whether you are discovering the next breakout collection or learning from the best minds in the business, that combination of product and knowledge is what makes JGW September worth the trip.”

The timing amplifies that value even further. According to Allen Xiang, General Manager for Jewellery at Informa Markets, September occupies a uniquely strategic position in the global buying calendar.

“September sits right between the major global buying cycles,” Xiang explained. “Retailers who come here can lock in inventory for the holiday season while getting early visibility on what will drive sales in 2027. You are also negotiating face-to-face, which changes everything − pricing, terms, exclusivity. Those conversations simply don’t happen remotely.”

Fine gems, bold designs

Beyond timing and networking opportunities, JGW September delivers on product breadth and quality. The show floor spans every price point and category across two venues, allowing buyers to build a complete sourcing strategy in one trip.

From botanical artistry to vivid colour statements, here are some unmissable highlights that surprise and inspire.

Nature has long been the jewellery industry’s most enduring muse. From avian and marine life to floral motifs, exhibitors are translating these natural elements into wearable art.

Among the many collections making their debut at JGW September, several standout pieces exemplify this trend: Johosa Jewelry’s conch-inspired brooch adorned with cabochon opals and rose-cut fancy sapphires; Yue Ding Jewelry’s brooch/earrings resembling miniature bouquets with tsavorite and spinel taking centre stage, and Hodel (Hong Kong) Limited’s “The Royal Macaw” high jewellery pendant featuring a South Sea Keshi pearl naturally shaped like the bird itself.

In addition to nature-inspired designs, JGW September will feature exceptionally rare inventory in fancy colour diamonds. LJ West Diamonds Inc, renowned globally for sourcing some of the most extraordinary diamonds, will introduce one-of-a-kind pieces including a platinum ring centred with a 5-carat pear-shaped natural chameleon green diamond. Antwerp Cut (HK) Limited, which follows the philosophy that excellence is achieved not by doing more but by doing everything correctly, is unveiling orange, blue, green and Argyle pink diamonds for discerning buyers seeking majestic gems. AV Globale Pte Ltd will present a striking natural yellow diamond collection, while Dehres spotlights rings with exceptional fancy colour diamond centre stones that command attention.

Coloured gemstones are once again among the stars of JGW September, with a wealth of exceptional pieces to discover. On Tung Company, one of Hong Kong’s premier Burmese jadeite specialists, brings five decades of expertise in sourcing and craftsmanship, creating masterpieces for discerning collectors and leading auction houses worldwide. Veerasak Gems brings to market investment-grade rubies, expertly hand-cut in-house with over 40 years of craftsmanship, while P.V. Gems specialises in rare Colombian emeralds and exceptional sapphires. Sukhadia Stones debuts its finest ruby and sapphire finds, including a cabochon sapphire weighing over 60 carats that is completely natural and untreated.

Pearls remain a perennial favourite and JGW September’s exhibitors are delivering fresh reasons why B2B buyers cannot get enough. Hodel (Hong Kong) Limited premieres South Sea pearl collections that steal the show: Bold pendants and necklaces that elevate any showcase. Mihara Pearl Co Ltd introduces conch pearl jewellery sets featuring those rare pink gems with their distinctive flame structure that collectors covet. Abhinav Gems Co Ltd highlights loose golden South Sea pearls radiating rich, warm tones, while Uwakai Pearl Inc offers Tahitian pearl strands with a lustre that is simply undeniable. These are only a few of the pearl treasures waiting to be discovered at the fair.

Among the fair’s standout attractions is a reflection of one of fine jewellery’s most significant shifts: The rise of “everyday luxury” − high-quality pieces designed to be lived in, not locked away. Zen Diamond is taking the wraps off its Pavé Collection, highlighting the fire and brilliance of diamonds in wearable designs. Fine Jewellery Manufacturing rolls out vibrant coloured gemstone rings, while MagicWire® Asia Co Ltd releases its modern collection, combining time-honoured Italian craftsmanship with avant-garde shape-memory technology.

Knowledge sessions & exhibits

Apart from dazzling displays and collections, JGW September delivers something equally brilliant: Market insights.

At the heart of the programme is GEM+ on 17 September at the HKCEC, bringing together key stakeholders from across the coloured gemstone industry. This networking event delivers an in-depth examination of trends such as social commerce acceleration, Gen Z luxury consumption patterns, leadership succession and sustainability imperatives. Among the panellists are recipients of the NextGen Coloured Gem Excellence Awards by JWA. GEM+ is supported by Principal Partners ICA GemLab and Wilds Company Limited.

Also featured is a special exhibit shining a light on the winning designs from the Gender-Fluid Coloured Gem Jewellery Design Challenge across two tracks: Students from across Asia and professionals from the design community, supported by the Taotian Group − Gold & Fashion Jewellery Industry. Winning student concepts will be transformed into fine jewellery pieces by principal sponsor EJI with gemstones from RMC Gems HK Co, and launched alongside the actual creations from Professional Track recipients. The International Colored Gemstone Association (ICA) completes the roster of competition sponsors.

Sublime Shine 2.0: Metal Innovations in the Art of Jewellery is back by popular demand. Building on the success of its 2025 first outing, this year’s edition invites visitors to experience the artistry and technical brilliance of metalsmithing through interactive displays and live demonstrations. This initiative is realised in partnership with the World Gold Council (WGC) and Platinum Guild International (PGI).

Meanwhile, at The Stage, sessions will be led by industry associations and companies including the Japan Pearl Promotion Society; L’ÉCOLE Asia Pacific, School of Jewelry Arts and China University of Geosciences, among others. Further event updates will be announced in the JGW calendar.

Where jewellery meets fashion

Buyers can expand their sourcing horizons at Asia’s Fashion Jewellery & Accessories Fair – SEASONS | Autumn, running concurrently in Hall 5BC of the HKCEC from 16 – 20 September. Celebrated for spotlighting the latest in fashion accessories, SEASONS | Autumn leads with design innovation through curated highlights such as MODE by SEASONS − powered by Fashion by Informa. Combined with JGW’s six specialist shows, the event delivers unmatched breadth − from fine jewellery to fashion-forward accessories in one seamless experience.