Malabar Gold & Diamonds, one of the world’s leading jewellery retailers, has launched Nayraa – Nature’s Finest Gemstones, Crafted into Timeless Masterpieces, a new natural gemstone jewellery collection featuring actor and model Srinidhi Shetty as its face.

The collection has been introduced as the centrepiece of the brand’s Gemstone Jewellery Festival, being held across key markets in Andhra Pradesh, Telangana, Tamil Nadu and Karnataka. As part of the festival, customers can avail themselves of up to 25% off on making charges on gemstone and uncut jewellery. The offer is valid until September 14, 2026.

Nayraa draws inspiration from the beauty of natural gemstones and the heritage of traditional Chillai and Pachi craftsmanship. Created in gold and adorned with precious natural gemstones, the collection combines intricate craftsmanship with sculptural forms and contemporary design.

With Nayraa, Malabar Gold & Diamonds seeks to bring a modern perspective to traditional gemstone jewellery while retaining the distinctive character, artistry and craftsmanship associated with the category. The collection is designed to appeal to a new generation of jewellery consumers who value individuality, heritage and contemporary aesthetics.

The Gemstone Jewellery Festival further expands the spotlight on the brand’s curated selection of gemstone and uncut jewellery, offering customers an opportunity to explore the variety and character of natural gemstone pieces.

Commenting on the launch, M. P. Ahammad, Chairman, Malabar Group, said that gemstone jewellery brings together the beauty of nature, craftsmanship and individual expression. He added that Nayraa reflects the brand’s renewed focus on design and craftsmanship while retaining the traditional artistry that makes gemstone jewellery distinctive.

Through the festival and the Nayraa collection, Malabar Gold & Diamonds aims to bring natural gemstone jewellery closer to consumers across its key southern markets, backed by its focus on quality, transparency and assured buying standards.