Indian demi-fine jewellery brand Palmonas has marked its international expansion with the launch of its first overseas retail store at Reem Mall, Abu Dhabi. The company is set to further strengthen its presence in the UAE with a second outlet at Mall of the Emirates, Dubai, scheduled to open later this month.

The UAE stores will be operated directly by Palmonas and will showcase the brand's complete portfolio, including its signature demi-fine jewellery collections, alongside 9kt gold, 925 sterling silver and other product categories. The company aims to deliver the same retail experience to international customers as it does in India.

Commenting on the expansion, Pallavi Mohadikar, Founder and CEO of Palmonas, described the international debut as a significant milestone in the brand's growth journey. She noted that increasing demand from customers in the UAE encouraged the company to establish a physical presence in the region, enabling it to engage more closely with its growing customer base.

The UAE has emerged as a strategic destination for luxury and lifestyle brands due to its strong retail ecosystem, international consumer base and demand for contemporary jewellery. Palmonas believes these factors make the market well suited for its demi-fine jewellery offerings, which combine premium craftsmanship with accessible luxury.

With two stores opening within the same month, the brand is making a strong entry into one of the world's leading jewellery markets while reinforcing its ambitions for global expansion.

Customers can visit the new Reem Mall store immediately, while the Mall of the Emirates location is expected to welcome shoppers before the end of the month. Palmonas' collections also remain available through the brand's online platform for customers across international markets.