Photo credit: ET Brand equity

Samantha Ruth Prabhu

Joyalukkas today announced the appointment of acclaimed actor Samantha Ruth Prabhu as a brand ambassador, strengthening the jewellery retailer’s connection with contemporary audiences across international markets.

Samantha will front an integrated global campaign that highlights Joyalukkas’ design heritage and craftsmanship, with creative rollouts planned across digital, print, in-store, and outdoor touchpoints.

With this announcement, Joyalukkas now features two global faces—Samantha Ruth Prabhu and Kajol—to represent the brand worldwide, reflecting its appeal across cultures and markets.

The upcoming communication programme is designed to showcase signature collections and core lines, while driving discovery and consideration among both new and loyal customers in key regions