CaratLane, a Tata product and one of India’s leading omnichannel jewellery brands, has expanded its accessible luxury portfolio with the launch of Shaya Diamonds—a first-of-its-kind jewellery line featuring natural diamonds set in 925 silver.

The new collection addresses a long-standing gap in the jewellery market by pairing the brilliance of natural diamonds with the versatility and affordability of silver. For the first time, customers can own diamond jewellery that combines everyday wearability with contemporary design, without the premium typically associated with gold settings.

With prices starting at ₹5,000, Shaya Diamonds is positioned as an ideal gifting option and an accessible entry point for first-time diamond buyers. The launch comes at a time when gold prices are at record highs, offering consumers a refreshing alternative that is light on the pocket yet rich in design. Each piece carries CaratLane’s signature white gold–like finish, reflecting its modern and minimalist aesthetic.

Commenting on the launch, Saumen Bhaumik, Managing Director, CaratLane, said, “Diamonds are central to CaratLane’s identity. As gold prices continue to rise, we didn’t want cost to become a barrier between our customers and the diamonds they love. With Shaya Diamonds, we’re introducing 925 silver-set natural diamonds to create a more accessible way to own diamond jewellery.”

Ajith Singh R, Associate Vice President & Business Head – Shaya by CaratLane, added, “Shaya has always stood for individuality and self-expression. With Shaya Diamonds, we’ve extended that philosophy by blending the timeless charm of diamonds with the cool, confident appeal of silver. It’s a fresh, modern take—diamonds and silver, reimagined.”

With this launch, CaratLane continues to innovate within the jewellery space, reinforcing its commitment to redefining luxury through accessibility, design, and consumer-centric innovation.