|
|
| Home Top Stories Technology / Education Events & News Association Designs |
|
DANAT, Kooheji Jewellery sign cooperation agreement at Jewellery Arabia 2025
The Bahrain Institute for Pearls and Gemstones (DANAT) and Kooheji Jewellery signed a collaboration agreement during Jewellery Arabia 2025, held at Exhibition World Bahrain from November 25 to 29. This partnership marks a significant step toward elevating standards of quality and authenticity across local and regional jewellery markets, while strengthening consumer confidence in the collections presented by Kooheji Jewellery. Under the terms of the agreement, DANAT will conduct testing and certification for jewellery pieces belonging to Kooheji Jewellery, issuing official certificates that authenticate the quality and integrity of the gemstones and materials used in each piece. This initiative ensures customers a higher degree of transparency, trust, and assurance when purchasing jewellery.
This partnership comes at a time when the global jewellery market is undergoing rapid transformation, particularly with the growing prevalence of laboratory-grown diamonds. In this evolving landscape, DANAT’s certification serves as a trusted assurance of authenticity and a crucial means of distinguishing natural gemstones from synthetic ones. The agreement also underscores Kooheji Jewellery’s dedication to providing premium, certified products endorsed by a leading national authority recognised for its scientific expertise, while reflecting the shared commitment of both entities to fostering the sustainable growth of Bahrain’s jewellery industry. Noora Jamsheer, CEO of DANAT, said that the agreement signed with Kooheji Jewellery during Jewellery Arabia 2025 highlights the importance of cooperation among national institutions and supports DANAT’s mission to strengthen consumer confidence, promote transparency, and enhance excellence in the jewellery industry. She added that the partnership supports DANAT’s role as Bahrain’s internationally accredited authority for gemstone testing and certification, showing the shared commitment of both parties to protecting consumer interests and improving quality standards in the local market. Ahmed Jawdet, CEO of Kooheji Jewellery, said that the partnership with DANAT is a strategic milestone that strengthens trust in the brand and aligns with global developments in the luxury goods sector. He noted that having jewellery pieces tested and certified by a neutral and accredited national authority such as DANAT gives customers strong assurance of authenticity and reliability. He added that the collaboration reinforces Kooheji Jewellery’s position as one of the region’s leading jewellery houses and reflects the company’s ongoing commitment to transparency, compliance, and high international quality standards, ensuring that customers receive an exceptional and trusted purchasing experience. |