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From Kerala to Dubai - Vinsmera Ignites Global Growth with landmark International HQ Launch ![]() ![]()
The International headquarters at The Jewellery Destination of the World will serve as the strategic command center for Vinsmera’s international operations. The launch comes a few days after the unveiling of the brand’s highly anticipated retail store in Karama, Dubai. The Vinsmera group further plans to follow these with the unveiling of flagship stores in Rolla, Sharjah; Meena Bazaar, Dubai; and Mussafah, Abu Dhabi, further embedding Vinsmera Jewels footprint in the UAE’s dynamic jewellery retail landscape. The past month was a period of significant achievement for the Vinsmera Group, with the unveiling of Vinsmera’s first showroom in Mavoor Road, Kozhikode in Kerala. Spanning over 10,000 square feet, the destination showroom showcases an exclusive range of gold, diamonds, polki, precious stones and platinum collections. Seamlessly blending timeless allure with a modern flair, the showroom has already captured the attention of discerning patrons across Kerala. Adding to the celebration, the grand opening in Kozhikode is scheduled for 17 August (Chingam 1st), marking the Malayalam New Year. The inauguration will be graced by Vinsmera’s brand ambassador and icon Mohanlal. The festivities include unique opportunities for customers to win exquisite jewellery and personalized gifts from the legendary star. Upcoming stores in Kochi, Trivandrum and Kannur are also on the horizon, signaling Vinsmera’s unwavering commitment to its home market in Kerala. Reflecting on the Group’s rapid rise, the Vinsmera leadership commented: “The inauguration of our International Headquarters in Dubai is not just a business expansion, it’s a declaration of our vision. We are creating a new chapter in global luxury retail, driven by precision and passion. Kozhikode was our first step and Dubai marks the next leap towards our purpose, to bring luxury to patrons worldwide”. With over two decades of expertise in jewellery manufacturing and exports, alongside a growing team of over 1,000 skilled craftsmen across India and the UAE, Vinsmera is poised for a transformational journey. The Group is investing significantly towards scaling operations, opening new retail destinations and introducing collections that cater to evolving global tastes, while celebrating regional sensibilities. And as Vinsmera continues to ascend as a major player in the gold jewellery retail market, one thing is clear – they are just getting started. |